Ajay Adlakha, MD & Editor-In-Chief

Ajay Adlakha is a seasoned communications professional, with over 2 decades of advertising and rural marketing experience. As the publisher of India’s first rural marketing business magazine, Rural & Marketing (also ruralmarketing.in), Ajay has enabled corporate India to better understand and explore the unlimited business opportunities in this vast and ever-growing market.

Rule The Rural is Ajay’s first comprehensive book on rural India - a goldmine of information, insights and strategies to completely transform business opportunities in the bustling marketplace. Besides statistics and story features, it carries the collective wisdom of the front-runners of rural marketing in the country.

As an extension of his video series - Simplifying Rural Marketing, the book gives tangible and future-focused insights for business optimization across diverse sectors - Manufacturing, FMCG, Agriculture Inputs, Infrastructure, IT, Telecom… You Name It!

Awards

Mr. Ajay Adlakha
Editor-in-Chief
Rural & Marketing
Mr. Ajay Adlakha
Editor-in-Chief
Rural & Marketing

Quote

“When everybody is looking ahead, sometimes opportunity lies in looking behind. Rural India - New India’s Growth Engine.“
“Innovation, breakthroughs and new technologies drive progress; but their percolation to the last mile drives development. In the age of diminishing urban-rural divide, welcome to the new era of omnimarketing.”
Ajay Adlakha is a seasoned communications professional, with over 2 decades of advertising and rural marketing experience. As the publisher of India’s first rural marketing business magazine, Rural & Marketing (also ruralmarketing.in), Ajay has enabled corporate India to better understand and explore the unlimited business opportunities in this vast and ever-growing market.

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