Ajay Adlakha is a seasoned communications professional, with over 2 decades of advertising and rural marketing experience. As the publisher of India’s first rural marketing business magazine, Rural & Marketing (also ruralmarketing.in), Ajay has enabled corporate India to better understand and explore the unlimited business opportunities in this vast and ever-growing market.
Rule The Rural is Ajay’s first comprehensive book on rural India - a goldmine of information, insights and strategies to completely transform business opportunities in the bustling marketplace. Besides statistics and story features, it carries the collective wisdom of the front-runners of rural marketing in the country.
As an extension of his video series - Simplifying Rural Marketing, the book gives tangible and future-focused insights for business optimization across diverse sectors - Manufacturing, FMCG, Agriculture Inputs, Infrastructure, IT, Telecom… You Name It!