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Usa Framework
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About Ajay
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9 Actionable Laws Of Branding
February 14, 2023
10:16 am
admin
Branding: Differentiate or Disappear. – By Ajay Adlakha If water can be commoditized and rendered...
The Purpose of Purposing is the Purpose itself
December 5, 2022
10:22 am
admin
WHY does a particular Brand exist? It all starts with Culture Currency. While the insight makes the...
Gauging creativity on the scale of actual math to myth…
November 25, 2022
12:23 pm
admin
Hey, wondering… Apple’s logo is quite attractive. And so is Pepsi. McDonald’s golden arches...
Can the new Dabur ‘LAL’ TVC recreate the same Nirma magic of yesteryears?
November 10, 2022
12:50 pm
admin
An example of the paradigm shift from ATTENTION to ATTRACTION economy
Why couldn’t we say “WhatsApp was down.. so what!!”
October 28, 2022
6:59 am
admin
WhatsApp is down!!! On the 25th of October, the instant messaging platform WhatsApp was down for some...
Steps to both companies and advertisers before giving birth to creativity
October 3, 2022
8:47 am
admin
When I see such ads, it prompts me to be critical about it and that’s what I initially wanted to do,...
Responsible marketing in the time of B2B and B2C
July 21, 2022
5:47 am
admin
The conventional understanding is that if you are a business selling to another business, it is B2B....
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