Story
- Design
- Deploy
- Measure
“If you think good design is expensive, you should look at the cost of bad design.”Dr. Ralf Speth
Concerned?
Your brand is not yielding results
If your answer to the questions above is yes, you are short-changing the true potential of your business. Upscaling is a science. If you don't treat it as one, that oversight is what's limiting your growth.
Time to introspect.
- Worried about the next generation not joining your business?
- Wondering how to attract the best talent?
- Is your product or service getting the price you deserve?
- Is your team as passionate as your vision?
- Are you aware of the potential and brand value of your business?
- Do you know how to upscale your business to the next level?
- Is money draining away on an inadequate marketing strategy?
What changes
Get clarity, control and focus on the future of your business
Valuation you can measure
Gain absolute control of your business and develop a valuation that can go up 3x, 5x, 10x and beyond.
Premium pricing
Command the price your brand deserves and scale into new territories.
Talent that stays
Attract the best people and create a path for the next generation.
Consistent growth
Focus on innovative strategies that deliver growth year after year.
24 years
The average lifespan of a family-owned business. Only 30% pass successfully to the next generation — and those that do understood the power of branding.
SYNC
We Build Growth Ecosystems
Yield
- Measure
- Optimise
- Model
- Scale
Network
- Connect
- Activate
- Amplify
- Protect
Commerce
- Integrate
- Orchestrate
- Optimise
- Scale
How it works
If you have a question, start here
- Step 1
You talk, we listen
Call or WhatsApp us to tell us about your goals, your challenges and your vision for the business. We apply our expertise and tools to build a customised growth plan.
- Step 2
We bring your plan to life
We walk you through SYNC and start putting the growth plan into action.
- Step 3
You start growing
Through a focused approach you begin to attract and engage your ideal customers like never before.
Meet Ajay Adlakha
Creator of SYNC for brand management and business upscaling
With over 25 years of experience, Ajay Adlakha is Managing Director of Infinity Advertising Services Pvt. Ltd., a leading advertising agency in Delhi, and an acknowledged authority in strategic brand communications, retail and rural marketing.
Awarded among the 50 most influential advertising professionals, he is one of the pioneers of rural marketing in India and is credited with giving an entirely new dimension to how branding and rural marketing are understood and practised.
He has built distinct corporate identities and strong brand equity for national and international companies alike, and has devised branding and business-upscaling strategies for a wide range of brands entering or expanding within the Indian market.
Clients across healthcare, IT and telecom, banking and finance, automobile, aviation, FMCG, consumer electronics, power and infrastructure seek his strategic input on a regular basis.
His book Brand Dharma of Entrepreneurs has helped many entrepreneurs understand brand valuation and build the ecosystem around their brands. A second book, Why Nobody Cares for Your Brand, is on the way.
“I deliver because I live and breathe branding.”
Free download
Grab your free e-book
Discover how to solve your branding challenges with solutions that are realistic, attainable and doable.
In their words
“Very few understand brand the way Ajay does. He has a rare ability to see, treat and grow a brand from both the organisation's and the consumer's perspective. His insights turned heads at a 37-year-old brand like Apollo Hospitals, and I witnessed him transform it from a good brand into one genuinely loved by consumers. Whether it's brand or advertising advice, Ajay is my first choice.”
Sougat Chatterjee
CEO, Apollo Hospitals Preventive Health
Mission
Why this work matters
It pains me to see business owners exhausting their resources on daily quick fixes, only to find their brands going nowhere.
So I've made it my mission to work closely with entrepreneurs who want to build magnetic brands — profitable, scalable and valuable.
Ajay Adlakha
Brand and Business Upscaling Specialist
The book
Why Nobody Cares for Your Brand
The brand isn't born, it's created.
To every entrepreneur and startup owner: your guide to building a legacy brand.
Order the book