Blogs

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Gauging creativity on the scale of actual math to myth…
Hey, wondering… Apple’s logo is quite attractive. And so is Pepsi. McDonald’s golden arches...
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Can the new Dabur ‘LAL’ TVC recreate the same Nirma magic of yesteryears?
An example of the paradigm shift from ATTENTION to ATTRACTION economy
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Why couldn’t we say “WhatsApp was down.. so what!!”
WhatsApp is down!!! On the 25th of October, the instant messaging platform WhatsApp was down for some...
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Steps to both companies and advertisers before giving birth to creativity
When I see such ads, it prompts me to be critical about it and that’s what I initially wanted to do,...
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Responsible marketing in the time of B2B and B2C
The conventional understanding is that if you are a business selling to another business, it is B2B....
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